| MAIN ARTICLE
GET HIGHER RANKS AND MORE TRAFFIC
By Tom Price
If you're looking for ways to boost your traffic, try seeing things from a
Search Engine's perspective.
Engines provide a web location service. You supply words that express your
interest, the Engine supplies links to relevant content. The idea is to send
people to pages they're looking for.
Stated another way, Engines "need" to send the 'right' people to the 'right'
pages. The better they are at doing this, the happier their audience. This
builds reputation and trust, helping their business grow.
In order to accomplish this feat, Engines are faced with the tough task of
figuring out how to "classify" all the pages they spidered.
The big hurdle isn't the sheer volume of pages, it's knowing which users to
send to which pages.
Classification Confidence
-------------------------
After years of trial and error, I've learned that making my pages "easy to
classify" pays big dividends in rank and quality traffic.
In fact, by helping the Engines develop high "classification confidence", I've
watched my ranks move higher and visitors counts increase.
What I'm about to share with you is an easy method to accomplish something
similar for your pages. It isn't rocket science or black art. It's just common
sense about making certain text 'choices' in your content.
Consider what Engines are doing. They can't 'see' your layout, images or
themes. But they can read your text. They check important page areas trying to
calculate *what* the page is about.
What I suggest you do is leave 'classification' clues for the Engines to find
in selected page areas...
Four crucial areas
------------------
For starters, Engines read your Title, Description, and Keywords tags. These
items are not visible on the rendered page but they help classify your page
content.
I include my primary keywords in these invisible but important areas. Check my
site and you'll see page after page doing exactly that.
Then I follow through using these same keywords in Body text.
That makes a "connection" between Title, Description, Keywords and Body text.
All four areas contain the exact same primary words.
These keyword clues will not be lost on the Engines. As each is found and
compared to others, classification confidence builds. The page looks like a
strong resource relative to those keywords. It's a good candidate for Engines
to send users who are searching those keywords.
The User Experience
-------------------
Let's remember that Engines want their users to have a positive experience
(including visits to our site). Making our pages easy to classify helps the
Engine send visitors actively seeking content like ours.
I call this "interested" traffic.
Interested traffic is more likely to download your ebook, join your list,
bookmark your site and return another day.
Contrast that to having large numbers of visitors that leave moments after they
arrive and never return.
When we attract an interested audience and provide pleasing content, we are
helping the Engines accomplish their goal. That can lead to higher rank and
increased traffic over time. Everybody wins in this scenario; the Engines, the
Visitors and the Webmaster.
ABOUT THE AUTHOR
******************************
Tom Price owns
http://solution-shelf.com and is author of TP_ErrOmi, a free web tune
up utility for FrontPage. Tom has new products in development and writes
original content for FrontPage enthusiasts. Drop by his site to see what's
new.
See other articles by this author:
http://www.anyfrontpage.com/bytes/authors.asp#1
******************************
EDITOR'S NOTE:
It can be tough to stay focused on whether or not particular words are
appearing in crucial sections of your page.
Your editors have been testing a new FrontPage add-on to make content
alignment easier and faster. This tool helps FP webmasters "align" page
content so it classifies accurately, leading to higher rank for the search
terms involved.
Just new pages? Oh, my, no! It also helps improve rank for existing pages.
The product name is TP_RankPal. Learn all about it at the following URL: http://solution-shelf.com/AFP_RP.htm
AFP is proud to announce the debut of this new add-on as a commercial
product. You can try it free without spending a dime up front. And, after
installation of the free trial, you'll be able to visit the Online Help
site and access a step-by-step recipe for ranking high.
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